A concern for the television...
A concern for the television industry today is what is being referred to as "Zero TV" households. These are homes that are no longer connected to television, either by cable or antenna. These are households that fall out of the traditional definition of a TV home, and there are presently 5 million of these residences. They may watch shows through websites, having subscribed to an online service, but they're not directly connected to the networks and pay-to-view channels. The challenge of the television industry is to get their programming back into these homes.