Emphasis Preaching Journal
We are fascinated with...
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We are fascinated with volume and weight. The bigger, the better! Jesus draws our attention to the power of small. In her book Bang: Getting Your Message Heard in a Noisy World, marketing expert Linda Kaplan Thaler writes, "Big Bang ideas come from small spaces. It is only through shrinking your organization that you can create an atmosphere where great ideas continually bubble up to the surface. We call it the compression theory of marketing."